Proudly Canadian — 100% Owned & Operated
Manufacturers Representatives · Est. 1997

Connecting premium brands with the right markets

Northward International represents world-class woodworking and tool brands across international and Canadian markets — building lasting distribution partnerships for over 29 years.

Distributor enquiries →
11
Premium brands represented
60+
Countries covered
29
Years in international sales
14
Boots on the ground
8
Amazon marketplaces managed
Brand portfolio
🍁 Canada   US USA   🌐 International
Representing a brand?
Enquire about representation →
How we work
01
Market entry
We identify the right distributors and retail partners in each territory and manage the full introduction process on your behalf.
02
Active representation
Regular in-market visits, trade show attendance, and hands-on account management — we are your boots on the ground.
03
Growth & reporting
Detailed territory reports, competitive intelligence, and structured partner reviews keep your programme on track.
Who we work with
For manufacturers
Expand into international markets
If you make premium woodworking or tool products and need experienced representation across Canada or internationally, we'd like to hear from you.
Representation enquiry
For distributors & retailers
Source world-class tool brands
We connect qualified distributors and specialist retailers with the right brands from our portfolio. Tell us your market and we'll find the fit.
Distributor enquiry
Amazon Global Centre of Excellence
Grow on Amazon without breaking your distribution.
You stay in control — of your brand, your pricing and your partners.

We help premium tool brands launch, protect and grow on Amazon marketplaces worldwide — managed alongside your dealer and distributor network, not against it.

  • Launch in new marketplacesLaunch and manage your brand on Amazon across North America, Europe, Asia-Pacific and Africa with the right listings, logistics and compliance.
  • Protect your brand and pricingRemove unauthorized sellers, defend your listings and keep pricing consistent with your channel.
  • Trusted, exclusive partnersWe work through vetted, select partners — one or two exclusive partners in each marketplace, coordinated with your A+ content, distribution and pricing strategy.
Latest Arrivals

Cool New Products

Fresh tools, innovative brands and exciting new lines added to the Northward International portfolio.

Distributor Inquiries →
Featured Product
New
New Product
Latest addition to the Northward portfolio.

More new products coming soon. Contact us for details.

New
New Product
Latest addition to the Northward portfolio.
Sales Coverage

Our Territory Network

Northward International covers all of Canada and international markets through a dedicated network of regional representatives.

Distributor Inquiries →
Sales Representatives
Atlantic
Atlantic Canada
NS · NB · PEI · NL
Graham Wray · Principal
Quebec
Quebec
QC
Pierre Seguin · DFP Martin
Ontario
Ontario
GTA · SW · NC · East
Shelagh Fitz
Prairies
Prairies
AB · SK
Harold Robertson
West
British Columbia
BC
Michael Openshaw
National
Canada Wide
National · MB
Graham Wray · Principal
International
Global Accounts
Mark Owen · Principal
Seasonal
News Letter
What's New!
Dealer and Distributor news, Industry shows and events, and Company news - delivered seasonally.
Read the latest issue →
New
Cool New Products
Latest Arrivals
Fresh tools, innovative brands and exciting new lines added to the Northward portfolio.
See what's new →
Centre of Excellence

Amazon Global

Launch, protect and grow your brand on Amazon — managed alongside your distribution, not against it. You stay in control.

Book a marketplace review →
The challenge
🧩
Complexity
Amazon is a specialist discipline few brands have the in-house experience to manage.
🛒
Unauthorized sellers
Third-party sellers undercut price and control how your brand appears.
📉
Price erosion
Marketplace pricing drifts below RRP or MAP and puts pressure on your dealers.
🤝
Channel conflict
Amazon growth that ignores distributors and dealers damages long-term relationships.
What we do
01
Marketplace launch
Market selection, account setup and launch plans for each Amazon store you enter.
02
Brand protection
Brand Registry, listing control and removal of unauthorized and counterfeit sellers.
03
Listings & content
Product pages, enhanced brand content and translation for every marketplace.
04
Pricing & channel harmony
Pricing policy that keeps Amazon aligned with your dealers and distributors.
05
Advertising & promotions
Sponsored ads, deals and seasonal events, managed to a clear return target.
06
Logistics & compliance
Fulfilment options, cross-border shipping, VAT and product compliance.
Where we work

Eight of Amazon’s largest marketplaces across four regions, each coordinated with your distribution in that market.

North America
🇺🇸United Statesamazon.com
🇨🇦Canadaamazon.ca
Europe
🇬🇧United Kingdomamazon.co.uk
🇩🇪Germanyamazon.de
🇫🇷Franceamazon.fr
Asia-Pacific
🇯🇵Japanamazon.co.jp
🇦🇺Australiaamazon.com.au
Africa
🇿🇦South Africaamazon.co.za
How it works
1
Review
We assess your current Amazon presence, sellers, pricing and channel position.
2
Plan
A marketplace roadmap with priorities, timelines and channel guardrails.
3
Launch
Listings, logistics and advertising go live market by market.
4
Improve & protect
Ongoing monitoring, enforcement and clear monthly reporting.
Results
8
Amazon marketplaces managed
1–2
Vetted, exclusive partners in each marketplace
29
Years in international brand distribution
Case study
FAMAG — German precision drilling tools on Amazon
Bormax Forstner bits · brad point drills · plug cutters  |  famag.com ↗
The challenge
  • Brand not registered in Amazon’s Brand Registry
  • Unauthorized sellers using FAMAG images with inaccurate descriptions
  • No price control — resellers selling at any price
  • Dealer network frustrated and discouraged by Amazon sellers
What we did
  • Registered FAMAG in Amazon’s Brand Registry
  • Developed A+ content aligned with FAMAG’s brand identity and marketing strategy
  • Notified and removed unauthorized sellers
  • Brought the dealer network on board with a go-forward plan that includes them
The result
  • Consistent brand image across every marketplace globally
  • Price stability
  • Only authorized sellers
  • Global product launches and promotions run simultaneously, in harmony with dealers
Why Northward
The difference
Amazon and distribution, managed together
Most Amazon agencies only see Amazon. We manage dealer and distributor relationships in 60+ countries, so your marketplace growth supports your channel instead of competing with it.
Experience
Since 1997, with premium tool brands
We know the woodworking and tool category, the brands, and the buyers — on and off Amazon.
Book a marketplace review
Ready to grow on Amazon the right way?

Tell us about your brand and the marketplaces you're interested in. We'll review where you stand and come back with clear next steps.

Your contact
Mark Owen
Principal · International Accounts
mark@northwardinternational.com
+1 613 363 4304
Seasonal Publication

Northward News Letter

Dealer and Distributor news, Industry shows and events, and Company news — delivered seasonally.

Distributor Inquiries →
Latest Issue
New Product Announcement

Wood Repair PRO Kit

Wood Repair PRO Kit

When you need to repair knots, cracks, or small damages in wood, the PRO Kit provides a complete solution that makes the work both easy and efficient. The kit contains everything you need, including the professional BCD360 Knot Filler Gun, which is specifically designed for this purpose.

The gun ensures an even and precise application of the knot filler, which melts and is applied directly into the damaged area. The filler bonds effectively to the wood, hardens quickly, and provides a strong and flexible repair that can withstand the natural movements of the wood without cracking.

Once the repair has cooled, the surface can be easily sanded and finished with oil, varnish, or paint, resulting in a neat and durable finish.

The PRO Kit is suitable for professionals who want a high-quality result with minimal effort — the ideal solution for repairing wood quickly, safely, and with a long-lasting finish.

Refills & Accessories
Wood Repair Knot Filler — Mix 1
Knot Filler — Mix 1
Wood Repair Knot Filler — Mix 2
Knot Filler — Mix 2
Wood Repair Cutting Tool
Cutting Tool
Wood Repair Cooling Brick
Cooling Brick
Availability

Available through Dover Finishing Products

  • Freight prepaid amount [to be confirmed]
  • Combine with their other products
  • Sales margin etc. [to be confirmed]
Current Promotion

What is the deal Dover is currently offering — [details to be added]

Order Form / Application →
Company News

Northward Sales recently visited Wood Repair in Aalborg, Denmark 🇩🇰

Wood Repair visit Wood Repair office Northward team at Wood Repair Wood Repair products
Q2 Promotion

Kreg Tool — Q2 Promo

Kreg Edge — “Get Your Edge.” Watch the launch video.

Get in Touch

Contact a Northward Representative

Our team covers markets across Canada and internationally. Find your nearest rep below, or reach out directly for general enquiries.

Distributor Inquiries →
Canadian Sales Representatives
National
Graham Wray
Principal
Cell: 416-704-4115
Email: graham@northwardsales.com
Territory: National Accounts Manager · Manitoba, South West Ontario, North Central Ontario, Western GTA
Lines: Kreg Tool Co., Rikon Power Tools, Trend Tool Technology, Amana Tool, Kerfkore, Piher
Quebec
Pierre Seguin
DFP Martin · Affiliated Independent Rep
Cell: 514-208-3786
Office: 800-204-6278
Email: pseguin@martind.ca
Territory: Quebec
Lines: Kreg Tool Co., Trend Tool Technology, Rikon Power Tools, Amana Tool, Kerfkore, Piher
Ontario
Shelagh Fitz
Affiliated Independent Rep
Cell: 905-852-8097
Email: shelagh@northwardsales.com
Territory: North Central Ontario, Eastern Ontario, GTA, South West Ontario
Lines: Kreg Tool Co., Rikon Power Tools, Trend Tool Technology, Amana Tool, Kerfkore, Piher
Prairies
Harold Robertson
Affiliated Independent Rep
Cell: 403-703-8672
Email: harold@northwardsales.com
Territory: Alberta and Saskatchewan
Lines: Kreg Tool Co., Rikon Power Tools, Trend Tool Technology, Amana Tool, Kerfkore, Piher
West
Michael Openshaw
Affiliated Independent Rep
Cell: 778-237-8053
Email: michaelopenshaw@gmail.com
Territory: British Columbia
Lines: Kreg Tool Co., Rikon Power Tools, Trend Tool Technology, Amana Tool, Kerfkore, Piher, MicroJig
Atlantic
Graham Wray
Principal
Cell: 416-704-4115
Email: graham@northwardsales.com
Territory: Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland
Lines: Kreg Tool Co., Trend Tool Technology, Rikon Power Tools, Amana Tool, Kerfkore, Piher
International Sales
International
Mark Owen
Principal
Cell: +1 613 363 4304
Email: mark@northwardinternational.com
Territory: Global Accounts — all markets outside Canada
Lines: Kreg Tool Co., MicroJig, Rikon Power Tools, Woodpeckers, G-Sharp Tools, FAMAG, Wood Repair
Seasonal
News Letter
What's New!
Dealer and Distributor news, Industry shows and events, and Company news - delivered seasonally.
Read the latest issue →
New
Cool New Products
Latest Arrivals
Fresh tools, innovative brands and exciting new lines added to the Northward portfolio.
See what's new →
Get in Touch

Representation & Distributor Enquiries

Contact one of our principals directly for representation and distributor enquiries across Canada and internationally.

Contact a Principal
National
Graham Wray
Principal
Cell: 416-704-4115
Email: graham@northwardsales.com
Territory: Canada Wide · National Accounts Manager
Lines: Kreg Tool Co., Rikon Power Tools, Trend Tool Technology, Amana Tool, Kerfkore, Piher
International
Mark Owen
Principal
Cell: +1 613 363 4304
Email: mark@northwardinternational.com
Territory: Global Accounts — all markets outside Canada
Lines: Kreg Tool Co., MicroJig, Rikon Power Tools, Woodpeckers, G-Sharp Tools, FAMAG, Wood Repair
New
Cool New Products
Latest Arrivals
Fresh tools, innovative brands and exciting new lines added to the Northward portfolio.
See what's new →

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Send a Message

Use the form below to send a message directly to our team. We'll connect you with the right representative for your market.